B2B Health Tech
3 in 4
new customers now come inbound
Podcast appearances built the search authority that brings buyers to them first.
Client’s own analytics
FOR THE PEOPLE MOVING FITNESS, HEALTH & WELLNESS FORWARD
Get in the
right rooms.
Your next partner. Your next market.
The people who move your business.
We help health, fitness and wellness companies build authority, open doors to buyers and partners, and turn those relationships into commercial opportunities.
A free 30-minute working session with a senior partner.
ALREADY IN THE ROOMEST. 2017
Real people.
Real relationships.
Real relationships.
IN GOOD COMPANY
A few of our clients
JUST A FEW OF THE COMPANIES WE'VE WORKED WITH
THE OPPORTUNITY
You’ve built something valuable.
Let’s put it in front of
your next buyers and partners.
Entering a new market? Building a distribution partnership? Trying to reach buyers who don’t know you yet? A strong offering gets further when people understand its value and there’s a credible reason to connect.
We bring positioning, targeted media and commercial relationships together. Your leadership builds credibility with relevant audiences, and we help create paths to the buyers and partners you want to work with.
See how we help01 / THE WORK, IN PRACTICE
Progress you can point to.CONSUMER HEALTH APP · U.S. MARKET ENTRY
They had the technology.
We helped open
the doors.
A European consumer health technology company needed conversations across clinical care, digital health and fitness. We paired podcast visibility with targeted U.S. partner introductions.
9
U.S. podcast placements targeting priority audiencesShows selected for their relevance to the company’s buyers, partners and commercial goals. Delivered in 90 days against a target of 4 to 6.
15
Executive-level partner introductionsConnecting the company with C-suite leaders, private equity partners and senior commercial decision-makers.
600K+
Users and patients across prospective partnersActive partnership discussions. Combined partner-reported figures.
Results from one engagement. Outcomes vary by company, scope and follow-through.
Fitness Brand
the clicks per ad dollar
Clips from one podcast interview beat the brand’s own B2B ads and earned the pilot its next phase.
“HUGE win.” · Growth lead
Fitness Technology
The buyer called them.
A multi-location franchise
Months into a targeted podcast run, a franchise reached out to bring the product into its studios.
One example from the campaign
02 / HOW WE HELP
One commercial goal. The right combination.Be known.
Open doors.
Move the business.
We start with where you need to go, then build the right mix of authority, access and hands-on support to help you get there.
01Build your authorityBecome a credible voice in your market.AUTHORITY PROGRAM
Clarify your positioning and earn appearances on the shows your buyers and partners follow. Turn each conversation into clips, posts and articles your team can use.
- Positioning and media kit
- Targeted podcast placements
- Content from every appearance
- Reporting against agreed goals
02Reach the right peopleBuild a path to buyers and partners.ACCESS & PARTNERSHIPS
Identify the people and organizations most relevant to your objective. Develop a reason to meet, make introductions where there is a fit, and help move the conversation forward.
- Target market and relationship mapping
- Warm introductions with context
- Partnership strategy
- Support for next steps and pilots
03Put a senior team in your cornerConnect your story with your growth strategy.EMBEDDED GROWTH PARTNER
Bring positioning, media and commercial relationships into one coordinated engagement. Eric, Shannon and Jeremy stay involved in the strategy and the work.
- One commercial objective
- Authority and partnership development
- Owned series where it serves the goal
- Direct senior involvement
HAVE A SPECIFIC OPPORTUNITY IN MIND?
Different needs. The same senior team.Advisory Board Development
Define the expertise your business needs, identify relevant advisors and support introductions and recruitment.
Events & Experiences
Bring the right people together through executive roundtables, private dinners and industry events, with support on the concept, guests and execution.
Co-Branded Webinars
Build a webinar with complementary partners, relevant experts and a clear plan to reach the decision-makers you want in the audience.
Future of Fitness Sponsorships
Reach the founders, operators and investors who follow Future of Fitness through a sponsorship aligned with your brand.
Market Intelligence Projects
Commission a focused assessment of a market, competitive landscape or priority accounts to inform your next business decision.
03 / RELATIONSHIPS BUILT OVER YEARS
The industry runs on relationships.
We’ve spent years building ours.
We’ve spent years talking with and working alongside the founders, operators, scientists and investors shaping fitness, health and wellness. Those relationships help us understand your market, recognize opportunities and open relevant conversations for your business.
START WITH YOUR MARKET
FUTURE OF FITNESS, CONNECTEDTHE WHOLE PICTURE
PeopleOrganizationsIdeas
Years of conversations. A network we keep building.
Every connection has a story. Tell us what you’re building, and let’s explore who you should be talking to.
04 / YOUR PEOPLE
Senior partners. In the work.You hire people.
Not an agency.
The people you meet are the people doing the work. Bringing their relationships, judgment, and personal investment in what you’re building.
01 / STRATEGY & ACCESSEric Malzone
Co-founder & CEO
Host, Future of Fitness
Industry relationships, market perspective, and a clear sense of who needs to be in the conversation.
02 / STRATEGY & DELIVERYShannon Teranishi
Co-founder & CMO
Client strategy, positioning, and the coordination that turns a good plan into work that gets done.
03 / SCIENCE & BUSINESSDr. Jeremy Koenig
Partner
Host, The DNA of Things
Connecting technical science with the questions buyers, partners and investors need answered.
YOUR NEXT MOVE
The right rooms.
The right people.
A place to start.
Start with a free 30-minute working session with a senior partner and a tailored one-page Right Rooms Map afterward.
- The rooms most relevant to your objective
- The people in them and why they matter
- Your three first moves
Your initial answers give us a starting point. The tailored map comes from the working session. Introductions depend on fit.
Prefer to talk first? Email Eric ↗︎
THE RIGHT ROOMS MAP1 OF 3
What would move your business forward?
Three short questions. We reply within one business day.
A FEW PRACTICAL THINGS
Before we
get started.
Who is this a good fit for?
Health, fitness and wellness companies with a product in market, a clear commercial objective, and leaders willing to participate and follow through. Our work is particularly relevant when you need industry authority, new partnerships, or a path into the US market.
How soon can we expect progress?
We usually begin with positioning and planning in month one. First placements and introductions often follow in months two and three. Commercial milestones take longer and depend on the opportunity. We agree on targets and review progress together.
Do you guarantee introductions or deals?
We scope targets for placements and introductions together. Individual introductions depend on relevance and mutual interest, and no deal is guaranteed. Your team owns closing; we help open doors and support the next steps.
Will you run our social channels?
We prepare clips, captions, posts and articles from appearances. Your team publishes on your own channels. Ongoing social channel management is not part of the standard engagement.
Can we create or sponsor a show?
Yes. Owned series, founder-led shows, and sponsorships on Future of Fitness or The DNA of Things can be discussed as focused projects. Email Eric to talk through the audience, format and availability.
BE KNOWN. GET IN THE RIGHT ROOMS. MOVE THE BUSINESS.